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Your European Summer Vacation Wardrobe

The iPhone countdown is set, the perfect Airbnb is booked, and a list of celebrity haunts has been made giving you the best chance of a “casual” run in with Gigi and crew. Before the tanning and cocktails begin, wardrobe attention need to be paid- after all, you need to look your best for the Instas.
 Deciphering the style codes for each location eats in to valuable holiday time, so we have prepared the ultimate Madison Square Clothing holiday suitcase-you can thank us later.

Days filled with galleries, café au lait, fresh croissants and a chance meeting with a French prince (okay, we may have watched one too many re-runs of Gossip Girl) call for an outfit with certain Parisian flair.
 Channel your inner model off duty and pair the Slow Dance Tee dress with sneakers for a stroll along the Seine, or the Shelby shirt and sleek leather pants to do some serious shopping damage on Rue Saint-Honoré.
Nights spent in the City of Light demand an outfit that is equal parts style and nonchalance (make as the French do after all). The Serenade Lace Top, a red lip and a bottle of champagne under the Eiffel tower is a vacation moment you will never forget.
Shop the styles here: Slow Dance Tee Dress, Shelby Shirt here and here , Serenade Lace Top.


Beach clubs, turquoise seas, handsome Greek men and souvlaki on the daily, Mykonos has to be some kind of vacation heaven.

Spend your mornings by the Mediterranean in the Ivy Tie Tee dress as you work on your bronze, or pair the Akira Playsuit with sneakers for a motorcycle trip into town to fill your case with the perfect pair(s) of Greek sandals.

As day turns into night, style the Amanda Slip dress with salty beach curls for a look that flat out encourages spontaneous table dancing to the sounds of some of the world’s best djs-hello single Calvin Harris.

Shop the styles here: Ivy Tie Tee Dress , Akira Playsuit , Amanda Slip Dress.


When the main activity on the vacation itinerary is celebrity spotting, you know you are in the right place. 

Rubbing shoulders with the who’s who of Forbes 100 (richest, hottest, most talented… We don’t discriminate) calls for you to draw upon your inner star for a series of look that will steal the spotlight and bring in the free cocktails in equal measure.

Settle into yacht life in the Hailey Wrap dress as you cruise the harbour in style, or make like a VIP in the Georgina Top as you hold prime position at the hottest beach party of the season.

Balmy nights spent by the shoreline are made for the Silky Nights skirt, perfectly styled with a crochet bikini top because hello- it’s might be spotted.

Shop the styles here: Hailey Wrap Dress here and here , Georgina Top and Silky Nights Skirt.


Pick up the phone babes, London is calling.

The home of tea, finger sandwiches, Kate Moss and pastel houses- it’s time to up your fashion games and show the Brits that while there may be a ruling monarchy- there is a new fashion queen in town. 

Layer up against the temperamental English weather in the Hana Overlay Knit Dress as you hit Oxford street with the fashion set, or cut a seriously stylish figure in the Hadid Ruffle knit as you perfect your chic telephone box moment. 

A visit to the West End calls for a style statement, so up the theatrics with the Commander Pants- is it you or Sienna Miller off-duty?

Shop the styles here: Hana Overlay Knit Dress,Hadid Ruffle Knit and Commander Pants.


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