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A Commitment to People and Planet: Our Ethical Journey in Fashion

In the ever-evolving world of fashion, where trends shift rapidly, one thing remains constant - our commitment to caring deeply about both our people and our planet. As a fashion company, we recognise the profound impact our industry can have on both human lives and the environment. With this understanding, we continually invest our time, resources, and effort to be better, do better, and make a positive difference in every facet of our business.


A Holistic Approach:

From the very beginning, we’ve understood that fashion extends beyond clothing; it’s about the lives that are touched and the earth that is shared. Our commitment to caring for both people and the planet is ingrained in our DNA. We believe that fashion can be a force for good, creating a ripple effect that benefits communities and the environment alike.


Conscious Manufacturing Choices:

Our ethical journey starts with conscious manufacturing choices. We carefully select materials that minimalise environmental impact, opting for sustainable fibres and eco-friendly dyes. Our commitment to quality doesn’t just pertain to aesthetics; it’s about crafting pieces that stand the test of time, reducing the demand for disposable fashion and its associated waste.


Transparency in the Supply Chain:

As a fashion company, we understand that our impact reaches far beyond our design studios. Our supply chain is a network of interconnected lives and livelihoods. We believe in transparency, forging relationships with partners who share our values of fairness and ethical treatment. From artisans to factory workers, everyone involved in bringing our designs to life is treated with respect and dignity.


Cultivating an Ethical Culture:

Our ethical commitment extends to our internal culture. We believe that fostering a positive workplace environment is essential for both personal growth and creativity. By prioritising fair wages, professional development, and a diverse workforce, we create a culture that nurtures talent and inspires innovation.


A Collective Responsibility:

We recognise that change cannot happen in isolation. Our industry is interconnected, and as a fashion company, we encourage our peers to join us in this journey towards ethical and sustainable practices. By sharing our experiences, successes, and challenges, we contribute to a collective movement for positive change.


Our commitment to caring for people and the planet underscores every decision we make as a fashion company. From manufacturing to supply chain to internal culture, we pride ourselves in embracing ethical processes that reflect our values. Our journey is ongoing, fuelled by a dedication to do better, be better, and contribute to a world where fashion is a force for good.


Together, we can inspire change, foster innovation, and create a future where fashion is not just a statement but a positive impact on the world we share.



Denise & Nellie xx